Feb. 23, 2021

11 - Leveraging LinkedIn to Build Your Employer Brand

Our guest today was Chris Walker, CEO of Refine Labs.

Chris has grown his business from 1 person to 20 in the past 16-18 months, and he plans on being at 100 by the end of 2022.

100% of their growth (on both the customer and people side) has come from the employer brand that they've been able to build on LinkedIn.

He gives a full breakdown of how they do it.

We then talk about how he vets 900+ candidates for roles (16:10), how they've built an army of employee advocates on social media (23:38), why they are a 100% remote-based company (40:17), and more. 

If you have any feedback for the MPL podcast, don't hesitate to reach out on LinkedIn:

Daniel Huerta and Stephen Huerta