Jessica Zwaan (Author, Built for People) and Ryan Bonnici (CMO, Gympass), joined us on The Modern People Leader.
We talked about why HR should be considered a revenue generating function, how to align yourself closer to revenue as an HR leader, and why you don’t need to get the metrics perfect for every single people program.
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(2:17) Good news stories
(7:14) How Ryan and Jessica became Aussie besties
(10:15) Ryan’s career journey: flight attendant —> Salesforce —> HubSpot —> CMO at G2 —> CMO at Gympass
(15:40) Built for People is out
(22:05) How HR leaders can align themselves closer to revenue
(29:06) The CHRO role is the hardest role in the C-Suite
(31:15) HR is a revenue generating function
(32:32) Looking at things like the CAC to LTV ratio for employees
(37:06) You don’t need to get the ROI or the metrics perfect
(41:26) The waterfall style that HR has traditionally operated within
(47:40) Crawl, walk, run approach to marketing HR programs
(49:31) Rapid fire questions
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We're gifting free copies of Jessica's book, Built for People. The first 5 people to shoot me (Daniel) a LinkedIn DM get one.