March 14, 2021

15 - Dena Upton (Chief People Officer, Drift) on Going Digital First

Dena Upton, Chief People Officer at Drift, joined us on The Modern People Leader the other day. Drift is a hyper-growth startup (440 employees) that has been named to Deloitte's Fast 500 List, Forbes' AI 50 List, and Inc.'s of the Best Workplaces of 2020.

Dena shared the details around Drift's recent decision to go Digital First:

Defining Digital First, how it’s different than a hybrid approach, and why it’s a mindset shift (10:33), why the hybrid approach will start to deteriorate post-pandemic (13:38), doubling down on what’s working for your culture in a digital work environment (16:16), Monday Metrics and Friday Show & Tell (18:52), giving employees permission to make big life decisions and picking an edge (21:04), focusing on impact and outcomes over facetime (28:56), putting the finishing touches to their culture deck (30:24), the importance of storytelling and showing your work (34:39), the Drift leadership team’s commitment to their people agenda (37:01) relocation and market-based compensation (39:12), and the metrics that Dena is constantly looking at (46:00).

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Daniel Huerta and Stephen Huerta